Blog : Contractor Marketing

Solid LinkedIn Strategies That Subcontractors and Contractors Can Use

Solid LinkedIn Strategies That Subcontractors and Contractors Can Use

This Article is not “fresh”, it is from 2014 in fact…  But, I will say all of the information here is very relevant and just a good overall strategy for LinkedIn.  Especially if you are a subcontractor looking to keep yourself in front General Contractors and Construction Companies that may be looking for someone of your expertise.

https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy

What a Contractors Main Marketing Priority Should Be…

What a Contractors Main Marketing Priority Should Be…

Some may disagree with this line of thinking, but in today’s day and age of technology and instant information this needs to be considered…

A contractors main marketing priority needs to be their online reputation and the impression that their website leaves people with.  Why you ask?  Because ALL other advertising and marketing that you do, even referrals and word of mouth ends up with the consumer looking you up online.  Sometimes from a computer, usually from a smart phone these days, but no matter how, just know, they do look you up…

They want to see your online reviews on various websites, they want to see what your website looks like, how professional you look, they want to see pictures of your past jobs, before and after pictures, testimonials on your website of what your clients have had to say about you.  They are sizing you up and making all of these observations about you AND your competition.

So what do that do with what they find?  The bottom line is that your website and presence online is either going to sell you and your company or it is going to drive them towards your competition.  I am sure you are aware if what you have out there is well thought out with a polished appearance or if your online reviews are bad, good or nonexistent.

The good new is, all of this are things you can work on improving.  If you have the time, most of it you can choose to do yourself.  For example, when it comes to reviews, once jobs are completed and your customer is on a high with their brand new kitchen, you can send them an email or a text with a link to your google profile or yelp or where ever else you need to build positive online reviews and ask they to review your work.  You can provide some sort of an incentive like a cleaning product (or something else that will provide further value to the work you did) if you installed hardwood floors for example as a gift to thank them for reviewing you.  It really is that simple but you need to do it consistently…

Contractor Marketing

Emergency Service Contractors NEED Mobile Friendly Websites For Their Potential Customers

Emergency Service Contractors NEED Mobile Friendly Websites For Their Potential Customers

If you are a contractor or other home professional that does emergency work to homes, you need a website that is mobile friendly.  Why you ask?  It is because when there is an emergency job that needs to be done, if it is a roof, plumbing, heating, storm repairs or basement water, the consumer is VERY likely to quickly research and make the call from their phone.  If your website is not up to par, does not look good on a phone, is difficult to navigate or does not have a click to call button on it your potential customer is likely to move on to the next listing…

How can you tell if your website mobile friendly?  All you have to do is use a FREE tool from Google by going here: https://www.google.com/webmasters/tools/mobile-friendly/

Then enter your website address and wait for the results.  For demonstration purposes we completed an analysis of our website: http://www.contractormarketing911.com/

As you can see, we came back with Google’s approval for having a mobile friendly website.

If you were to do this test and not have a mobile friendly website and you want some advice on how to fix this please contact me here in LinkedIn or give us a call at 570-794-5089 and we can set up a time to talk, take a look at your website and advise you on the best course of action.

 

Do you have a BACKUP of your website? What would you do if….

Do you have a BACKUP of your website? What would you do if….

You have a BACKUP of your website right?  What would you do if your website host, employee, or even yourself accidentally deleted or messed up your entire website?  Or a disgruntle employee or past contracted developer that had access destroyed the website. Or if your site got hacked?  What would you do? Even people who religiously back off their computers sometimes don’t consider that their website needs to be backed off as well.

If you don’t have an easy to deploy backup and something goes wrong, let’s say it how it really is, you’re screwed.  You’re going to have to redevelop your website with nothing to work from unless you have a backup…

So let me help you not get, well, NOT get screwed….  🙂   Shoot me a message today so we can look at the kind of backup solution would work best for your website and give you some peace of mind.